Advertising: Modern Day Slavery

This awareness campaign was created in response to a brief focused on highlighting underrepresented social issues through advertising. The project addresses the issue of modern-day slavery, drawing attention to how exploitation can exist unnoticed within everyday environments and industries that many people regularly interact with.

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The campaign specifically focuses on locations commonly associated with reports of labour exploitation, including nail bars and car washes, encouraging audiences to reconsider the realities that can exist behind seemingly ordinary services. The visual approach was designed to create discomfort and reflection through subtle but impactful messaging, prompting viewers to become more aware of signs that are often overlooked.

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The advertisement was strategically designed for placement within beauty magazines commonly found in salons and health and beauty establishments, ensuring the campaign directly reached environments connected to the issue. This contextual placement strengthened the campaign’s message by embedding the awareness piece within spaces where audiences may encounter these situations in real life.

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Deliverables:

• Awareness Campaign

• Advertising Design

• Editorial Design

• Poster Design

• Art Direction

• Campaign Strategy

• Social Awareness Design

• Print Advertisement