Our Skin

Our Skin is a brand identity and packaging project created in response to the lack of representation of darker skin tones within mainstream sun care campaigns and conversations. The project aims to challenge common misconceptions surrounding sun protection and Black skin while creating a luxury-inspired, accessible skincare brand designed specifically for melanin-rich skin tones.

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The brand was developed to address the ongoing “sunscreen gap” within the beauty and dermatology industries, where misinformation and exclusion have historically contributed to lower awareness around the importance of sun protection for Black communities. The visual identity combines clean, contemporary aesthetics with warm, inclusive branding to position sun care as both essential and empowering.

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Designed with accessibility in mind, the brand concept extends across packaging, promotional content, and digital retail applications, imagining the product stocked through online beauty retailers such as Beauty Bay. The project focuses on creating a visually cohesive and culturally conscious brand experience that encourages inclusivity within the skincare industry.

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Deliverables:

• Brand Identity

• Packaging Design

• Product Mockups

• Campaign Design

• Social Media Design

• Art Direction

• Beauty Branding

• Digital Marketing