Mindful Spaces

Mindful Spaces is a campaign concept developed in collaboration with Art Fund and Headspace, designed to transform perceptions of local museums by reimagining them as spaces for mindfulness, reflection, and calm. The project encourages audiences to step away from the pace of everyday life and engage with cultural spaces through guided moments of focus and self-care.

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Built around the hashtag #BeYourOwnGuide, the campaign invites visitors to experience museums in a more intentional and personal way, using mindfulness exercises and prompts to encourage slower observation and deeper connection with their surroundings. The visual identity balances calming, contemporary design with accessible messaging to position museums as restorative environments that support mental wellbeing as well as cultural engagement.

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The project explores how partnerships between arts and wellness organisations can create meaningful experiences that promote both mindfulness and accessibility, reframing museum visits as opportunities for personal reflection and mental reset.

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Deliverables:

• Campaign Identity

• Brand Collaboration

• Poster Design

• Social Media Design

• Website Design

• Experience Design

• Art Direction

• Awareness Campaign

• Motion Design