Curls + Coils

Curls + Coils is a brand identity project created for an exhibition centred around afro-textured hair and the culture, history, and identity connected to it. The project explores a range of visual outcomes, including poster design, merchandising, and environmental graphics, to create a bold and immersive exhibition experience.

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The wayfinding system incorporates culturally significant symbolism throughout the space. Floor names such as 4A, 4B, and 4C reference recognised curl pattern classifications within the natural hair community, transforming navigation into a celebration of texture diversity and identity. Directional signage was designed in the shape of an afro pick comb - an iconic symbol of Black hair culture and pride - while the restroom symbols feature figures with afros to reinforce representation and visual consistency across the exhibition branding.

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Deliverables

• Brand Identity

• Exhibition Graphics

• Wayfinding Design

• Poster Design

• Merchandise Design

• Art Direction