Who Cares

Who Cares is an awareness campaign created to highlight the importance of supporting carers’ mental health and wellbeing. The project places caregivers at the centre of the conversation, encouraging them to recognise the importance of caring for themselves while continuing to support others.

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The campaign was designed to create an empathetic and emotionally engaging experience through a combination of visual storytelling and accessible communication. A central video piece explored the daily realities and emotional pressures experienced by carers, supported by a wider campaign system that included impactful posters, social media content, and a dedicated website. The visual direction focused on balancing sensitivity with clarity to ensure the message remained both powerful and approachable across multiple platforms.

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By combining digital and physical campaign materials, the project aimed to increase awareness around mental health support for carers while promoting conversations surrounding self-care, emotional wellbeing, and visibility for those in caregiving roles.

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Deliverables:

• Campaign Identity

• Poster Design

• Video Campaign

• Social Media Design

• Website Design

• Motion Graphics

• Art Direction

• Awareness Campaign